Neurobiology: Orbit Gum Commercial


An advertisement that sticks out to me is one from 2007 (when I was only 10 years old!). It is an ad for Orbit Gum. It’s crazy that I can still remember it 13 years later! In the commercial, a woman finds out her significant other has been seeing another woman. The women start calling each other names such as “cootie queen” and “lint licker,” which plays into Orbit’s slogan series “Dirty mouth? Clean it up with Orbit!” This commercial has always made me laugh because of the silly name-calling and the acting in it, and I am more than certain that my older brother and I have called each other these names before because of this commercial.

The hippocampus is the area of my brain that is most responsible for me being able to remember this commercial after all these years. The hippocampus, which is part of the temporal lobe, stores long-term and declarative memories which allow me to recall this commercial and even some of the dialogue that occurred in it. The amygdala is also responsible for me being able to recall this commercial because of the feelings of happiness the commercial elicited. The amygdala responds to strong emotions when dealing with memories, and since this commercial made me laugh so hard when I first saw it and still made me laugh when I pulled it up for this assignment, it obviously had an impact on me. Even though Orbit is usually not my first choice of gum, I will never forget this commercial because of how funny it was!

Here is a link to it in case anyone wants a laugh (this specific link was posted by the brunette actress in this commercial!): https://www.youtube.com/watch?v=Bxmkiy9txBE

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